From a simple brief of “feel good jeans” we delivered a campaign platform that explores all the great things that happen when we meet, and come together.
The fall 2017 campaign invigorated Gap’s long standing white space aesthetic and filled it with influencers, models, performers and celebrities
A bank of image & video content spoke to product attributes across the denim category
The finale brought together two iconic musical talents from completely different genres in a internet-breaking mashup
Completed at YARD NYC
Photography by Dan Jackson
Styling by Clare Richardson
Films by Jack Webb & Director X