Polo Sport
Polo Sport was re-introduced into the world by tapping squarely into nostalgia. A circular social campaign and vibrant imagery energized the limited edition launch.
We invited fans to leave us a voicemail about their love for the 90’s classic, and used the audio as a sonic texture in the social campaign.
Drawing inspiration from the original 90’s imagery with bright, saturated color.
Photography & film by Tom Gould