
Polo Originals

POLO ORIGINALS
A return to the periods, places and sensibilities that inspired Ralph’s love for British tailoring.

THE NEW GENTS
Ralph’s love of the Ivy League aesthetic is redefined with diverse characters, updating and modernizing brand codes.





CINEMATIC LANGUAGE
Edinburgh, Scotland was the backdrop for the campaign shoot, fully leaning into a period feel.


ORIGINALS IN PRINT
A hard backed volume was published to celebrate the collection, designed by Assembly in London.

A book launch at the London store captured the rich aesthetic and brought next-gen influencers into a world of timeless tailoring.

CREDITS
Photography by Richard Phibbs & Edd Horder
Films directed by Terence Connors & Knock Knock
Printed volume by Assembly