Rooted in classic Ralph Lauren denim imagery, the campaign is a love letter to the most iconic fabric in history.
A commitment to traditional photography featured a range of processes; medium format, 35mm and rich hand-printed hero advertising images.
Video content was a love letter to the romance of jeans and the stories they tell; from past lives, past loves and the innocence of childhood.
Photography by Hill & Aubrey
Film directed by Steven Brahms